Explore foundational theories of mass communication with “Personal Influence: The Part Played by People in the Flow of Mass Communications” by Elihu Katz and Paul F. Lazarsfeld.
Personal Influence 1955 1st Edition Katz Lazarsfeld Sociology Mass Communication
Explore foundational theories of mass communication with “Personal Influence: The Part Played by People in the Flow of Mass Communications” by Elihu Katz and Paul F. Lazarsfeld.